clarity guide to marketing law

how we can help

We approach your work as a partnership to ensure that you, your client or your agency avoid the pitfalls of regulation. We appreciate that you work in a fast moving environment and we have systems and people in place to ensure you get urgent informed advice as soon as you need it. Our services include:

• Training and policy advice - to enable you to identify compliance issues
• Training on the mechanics of the regulatory process - so that managers can support team members through investigations
• Sponsorship/merchandising agreements
• Reviewing - copy creatives, point of sale, banners, website promotions, video and broadcast scripts, "on pack" promotions and packaging for compliance
• Pre-launch campaign advice
• Advising and assisting - in any investigatory process eg by Trading Standards, the ASA, OFT or other regulator
• Advice, support and representation - through the litigation process
• Identifying legal and practical responses -arising from copyright, trademark and intellectual property issues
• Brand and IP audit/health checks
• Offering practical solutions - to potential challenges in misrepresentation, defamation and other written material
• Developing corporate policy and good brand practice

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