clarity guide to marketing law
how we can help
We approach your work as a partnership to ensure that you, your
client or your agency avoid the pitfalls of regulation. We
appreciate that you work in a fast moving environment and we have
systems and people in place to ensure you get urgent informed
advice as soon as you need it. Our services include:
- Training and policy advice - to enable you to identify
compliance issues
- Training on the mechanics of the regulatory process - so that
managers can support team members through investigations
- Sponsorship/merchandising agreements
- Reviewing - copy creatives, point of sale, banners, website
promotions, video and broadcast scripts, "on pack" promotions and
packaging for compliance
- Pre-launch campaign advice
- Advising and assisting - in any investigatory process eg by
Trading Standards, the ASA, OFT or other regulator
- Advice, support and representation - through the litigation
process
- Identifying legal and practical responses -arising from
copyright, trademark and intellectual property issues
- Brand and IP audit/health checks
- Offering practical solutions - to potential challenges in
misrepresentation, defamation and other written material
- Developing corporate policy and good brand practice