clarity guide to e-commerce
Since its inception, the World Wide Web has
developed far beyond most people's imagination rapidly transforming
itself from a simple information tool to a mechanism that allows
both consumers and businesses to regularly purchase items from
around the world. Now, in the UK alone, there are over 43
million internet users which equates to approximately 70% of our
population**.
The benefits of going online are clear with
low start-up costs, flexibility and the prospect of reaching a
global audience. Even for those businesses without an online
purchasing option, a website is a powerful tool from which to
display merchandise.
Due to the power of such an approach, it is
vital that those operating websites maximise the potential
effectively and in doing so, ensure that they comply with the
various pieces of legislation and guidance surrounding online
trading.
Whilst this short guide is no substitute for
legal advice, it offers clarity on the legal aspects of
trading online and answers some of the most common questions about
maximising the potential of a website and other digital
channels. We hope you find it useful and please call if you would
like to discuss your specific requirements. We would love to hear
from you.
**Source: Internet World Stats as at 31 Mar 2009:
www.internetworldstats.com