ASA to get tougher as watchdog bans Lucy Pinder ads for
Lynx
23 November 2011
The Advertising Standards Authority (ASA) has banned a series of
internet and poster ads for Lynx shower gel and deodorant featuring
Lucy Pinder.
The ASA censored Unilever’s ads for being sexually provocative
and possibly demeaning to women. The ASA also ruled that the
appearance of the ads on sites such as Yahoo, Spotify and Anorak
was irresponsible as they could be seen by children.
According to Nina Best, advertising law expert at Browne
Jacobson, the ruling is yet another sign that the ASA intends to
get tough with advertisers when it comes to protecting children
from sexualised imagery:
“The ASA is taking an increasingly tougher stance when it comes
to sexually provocative adverts that could be accessed by children.
It has made it very clear that what may be seen as acceptable in a
magazine may not be appropriate on a billboard. Much of this
concern is driven by parents who are increasingly worried about the
images available to their children on the internet and social
networking sites.”