marketing campaign breach of regulations
the challenge:
A client wanted to set up a 'send to a friend' mechanic whereby
visitors to its site had to insert their friends’ email addresses
to gain entry into a prize draw. Use of this mechanic is
technically a breach of European Regulations on data protection as
companies are prohibited from sending unsolicited emails without
first having the consent of the recipient.
our approach:
Our menu of marketing compliance services allowed the client to
choose the 'send to a friend' menu option, knowing that they would
be charged a straightforward £500 fixed fee and receive the advice
within a guaranteed turn around of five working days. We were
able to advise the client on a way of using the 'send to a friend'
mechanic that was in accordance with guidelines issued by the UK
regulator of data protection laws.
the result:
With certainty on fees and the ability to launch the prize draw
quickly, the client was able to set up the mechanic, comforted that
should it receive a complaint in relation to a potential breach of
the European Regulations, it would be able to resist such a
challenge and produce a full audit trail.