major foods manufacturer
the challenge:
Our client, a major manufacturer of food products, tendered to a
national foods & drinks franchise business for the supply of
food products. We were instructed to negotiate the form of
long-term supply agreement from the franchise business, ensuring it
adequately protected the client without damaging the commercial
imperative of winning the contract – which would significantly
increase our client’s business.
our approach:
Rather than commence a wholesale redraft of the agreement, we
created a ‘top 10’ list of our client’s commercial and legal
concerns with the draft contract from the franchise business;
allowing a ‘light’ touch style on the negotiations. We also
provided practical guidance to our client’s in-house counsel when
dealing with specific key legal issues.
the result:
Commercial imperatives were not lost in the minutiae of legal
issues and by liaising with our client’s in-house legal counsel on
the negotiation of legal issues we were able to secure a
significant contract that was acceptable to our client’s parent
company and which met their commercial needs.