implementing anti-counterfeiting product
the challenge:
French Connection, a company famous in the marketplace for its
fashion-forward clothing range and design-led products, is an
obvious target for counterfeiters seeking to cash in on a company’s
prestige. Historically, the business addressed this problem by
filing a “watch” with customs, arranging for Her Majesty's Revenue
& Customs (HMRC) to seize counterfeit items by providing a
short witness statement. However, with the introduction of new HMRC
procedures, instead of simply providing a witness statement there
is now significant burden on the rights holder to confirm that
goods are counterfeit by taking legal proceedings. French
Connection felt that having to file court proceedings in respect of
each and every shipment detained would place unworkable pressure on
the company.
our approach:
Shortly after HMRC changed its practice, we discussed this
matter with French Connection’s anti-counterfeiting team and agreed
on an appropriate case in which to implement our
anti-counterfeiting product. Being instructed from the outset
allowed us to take French Connection through a step by step process
which meant that the detained garments were swiftly identified, the
consignee challenged and HMRC notified.
the result:
Faced with our swift and robust action, the consignee consented
to HMRC disposing of the counterfeit goods which avoided the cost
of our client having to bring legal proceedings. Although French
Connection had resolved to take proceedings to protect its brand
and customer base, our concerted action had rendered this
unnecessary. Counterfeit goods had been identified, detained,
seized and destroyed at modest and predictable cost.